You Don’t Have to Sell Your Soul to Succeed

So let’s stop acting like it’s the only option

Photo by Andrea Piacquadio

My business model relies on what I call “conscious copywriting.” I’m certainly not the first to think of this name — infusing heart/soul/thoughtfulness/ethics into a business that is inherently dehumanizing(yes, I’m talking about the copywriting/marketing/online business complex) is not a new marketing angle.