You Don’t Have to Sell Your Soul to Succeed

So let’s stop acting like it’s the only option

Photo by Andrea Piacquadio

My business model relies on what I call “conscious copywriting.” I’m certainly not the first to think of this name — infusing heart/soul/thoughtfulness/ethics into a business that is inherently dehumanizing(yes, I’m talking about the copywriting/marketing/online business complex) is not a new marketing angle.

I would argue it’s an old one that aims to give people who don’t like the taste of the traditional sales pitch or marketing funnel a way to feel better about themselves while getting the same results.

It also targets the consumer.

“This person is talking to me,” they think. “This person CARES.” The consumer also feels better about buying XYZ product because it’s packaged with ethics and a personal sob story.

Wait, why I am telling you this? Well, it was a little awkward on LinkedIn(where this was originally posted) to confess that my business model may not be the best thing since sliced bread or THE solution, but I’m definitely more comfortable confessing to y’all that I’m doing my best as I go(obviously).

Here are my reasons for being so utterly transparent:

• You know I don’t believe in THE solution