Why You Need a Stellar Scientific Writer in Your Corner
Important for business and important for humanity
Do you know who doesn’t know how to run a business? Someone who devoted a considerable portion of their life to becoming an expert on the role of microglia in recovery from traumatic brain injuries or learning how to perform open heart surgery.
I’m not saying every scientist is business-inept; I would never make such a broad generalization.
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I am saying I’ve worked with doctors who were too picky about what they wanted to go into their content. “No one will understand this,” I pointed out when they added ventricular hypertrophy to the list of potential side effects. “Oh, you’re right,” they say.
Yes, I am.
I am saying I’ve worked with companies who had trouble staying up-to-date on cutting-edge marketing tactics because they were intent on preserving their 15 years of education over what might appeal to us ordinary folk.
I get it.
I only studied concepts that no one around me could understand for 5 years, and that was enough. Who can I talk to about the ER/UPR stress response in cancer now? Who can I talk to about the JAK2 pathway? No one.
