What is Copywriting, and Why Should You Care?
Asking the question(almost)no one else will
Ah, the obligatory “What is the service I’m trying to sell you” page. “What is blank?” or “Why every website needs this one thing”. The articles we love to hate in the world of online marketing have been the ones I’ve resisted writing. This newsletter isn’t about answers; it’s about questions. Today, we’ll address a little bit of both.
What I Bring to the Table vs. What We Bring to The Table
I purposefully didn’t phrase my title as a statement (What Copywriting Is, and Why You Should Care) because I don’t like telling people what to think, and because I wanted to invite you into a conversation about the tools we have at our disposal, how we’re most inclined to use them, and how we can imagine a better future with everything and anything, including copywriting.
Articles phrased as What Copywriting Is, and Why You Should Care follow this bit of traditional marketing, sales, and hell, even PR wisdom:
Have something of value to offer. If you don’t have something valuable to offer, the article/pitch won’t be worth the time of the audience. Time is a commodity, and we have to squeeze every penny out of it.
