Important for business and important for humanity — Do you know who doesn’t know how to run a business? Someone who devoted a considerable portion of their life to becoming an expert on the role of microglia in recovery from traumatic brain injuries or learning how to perform open heart surgery. I’m not saying every scientist is business-inept…

Asking the question(almost)no one else will — Ah, the obligatory “What is the service I’m trying to sell you” page. “What is blank?” or “Why every website needs this one thing”. The articles we love to hate in the world of online marketing have been the ones I’ve resisted writing. This newsletter isn’t about answers; it’s about…

How have you grown? What are you leaving behind? — Bang! Hissssssssss. I looked at the dog. She was sitting straight up on the floor of the office, where she spends her work week waiting for one of us to take her out to play or on a walk. She was looking around for the source of the mysterious noises…

So let’s stop acting like it’s the only option — My business model relies on what I call “conscious copywriting.” I’m certainly not the first to think of this name — infusing heart/soul/thoughtfulness/ethics into a business that is inherently dehumanizing(yes, I’m talking about the copywriting/marketing/online business complex) is not a new marketing angle. I would argue it’s an old one…

Untold Stories of The Past 3 Years — Last night I had the joy of being in a lovely writer’s group that I started attending during the pandemic with a friend on the West Coast (go check out One of the things we wrote on, without going off on a tangent, was what was holding us back. Our…

Reframing how we approach the ordinary — I frequently go on walks with my dog/personal assistant, Nala. We live in what one might call a cookie-cutter suburban neighborhood. Despite the 4 different floor plans seen throughout the neighborhood, there are many ways in which it is not cookie cutter. Our slice of suburban paradise is located in…

The desire for perfection has us buying something called “sex dust” — In 2022, it was predicted that the self-help/self-improvement industry was worth $13.2 billion. In a uniquely American phenomenon, the self-improvement industry has steadily grown since the foundation of the country on the idea that anyone could make a new life for themselves if they simply tried hard enough. Here’s a…

How do we sell ourselves just as we are? — Selling authenticity is one of the hardest things I think I’ve ever done- but here I go again. Writing this piece was a good reminder that I started writing as an effort to document my experience as a quasi-adult trying to find her voice in public, in all of my…

Don’t forget to take your “power dust” before reading! — As a society, I think we tend to perceive politicians, particularly ones that maybe evade taxes or pay for their girlfriend’s abortions while running on an anti-abortion platform as a blight on our society. These people, these anti-vaxxers, they’re what we need to heal to have a better society. I…